Great Events
If you're a marketer or in the events industry seeking fresh insights, actionable tips, and a pulse on the latest trends, then this podcast is for you. We uncover everything from industry insights and career growth to accessibility, sustainability, diversity, and inclusion. Join us every other Wednesday as we redefine how to make your events great. Hosted by Rachel Andrews, Alyssa Peltier, and Felicia Asiedu.
Latest Episodes
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The SEO vs GEO Playbook: How to Optimize Event Content for AI
FEBRUARY 25, 2026
SEO is no longer enough in an AI-powered world. With tools like ChatGPT and Claude changing consumer search behavior, event marketers need to rethink how they approach visibility and discoverability.<...
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What Modern Attendees Expect: Data, Design, and the Future of Events
FEBRUARY 11, 2026
Many events are designed by boomers, for boomers—even as Gen Z becomes the fastest-growing demographic in the workforce. As a result, these events struggle to connect with the next generation of attendees.
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Part 2: 4 Event Trends You Can't Ignore in 2026
JANUARY 28, 2026
Some things never change in the events industry. But as we look ahead to 2026, we’re seeing shifts that can’t be ignored.In this episode, host...
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