Great events aren’t just about the day itself. What you do before, during, and long after creates experiences that truly resonate and drive long-term value.
SEO is no longer enough in an AI-powered world. With tools like ChatGPT and Claude changing consumer search behavior, event marketers need to rethink how they approach visibility and discoverability.<...
Many events are designed by boomers, for boomers—even as Gen Z becomes the fastest-growing demographic in the workforce. As a result, these events struggle to connect with the next generation of attendees.
2025 was a big year for events. Elections reshaped the global landscape. AI became more disruptive and unavoidable. And teams were stretched thinner than ever.