B2B marketing doesn’t have to be predictable and boring. When we put people first, brand experiences can be as creative, authentic, and engaging as anything in B2C.

Planning and executing successful events is only half the battle. But to truly maximize the impact, follow-up is just as impor...

Metrics are essential for understanding the success of your events, but there are certain things that data just can’t capture, like the magic moments of connection, delight, and surprise. 

Planning content for your event is a given. But are you also planning how you’ll use it after the event ends?At Cvent CONNECT 2025,...

Data always speaks—never underestimate its power to prove the impact of your events. At Cvent CONNECT 2025, guest host ...

Inconsistent data, limited executive buy-in, and cross-team misalignment are common challenges in the events industry. But at the latest Cvent CONNECT, these common struggles became the foundation for productive dialogue and ...

Marketers spend months planning an unforgettable experience. And yet, it often feels like all that effort leads to just one day. But with the right approach, a single event can fuel months of content and conversation.

Are your events truly built for everyone?In this episode,

The world is in a constant state of change, and it’s making event professionals rethink everything. How is this uncertainty influencing the future of events?

Small, medium, and large events each have their own purpose and strategy. They all bring something different to the table.In part two of our e...