The problem with event marketing? It’s gotten too predictable. Jay Schwedelson

When sales, marketing, and events operate in silos, leads fall through the cracks and event ROI takes a hit.<...

AI is everywhere these days, and it’s hard to ignore the buzz. But beyond the hype, there’s real value in how it’s reshaping event planning.

Are your events earning the spotlight, or are they getting budget cuts from the C-suite?At Cvent CONNECT 2025,

B2B marketing doesn’t have to be predictable and boring. When we put people first, brand experiences can be as creative, authentic, and engaging as anything in B2C.

Planning and executing successful events is only half the battle. But to truly maximize the impact, follow-up is just as impor...

Metrics are essential for understanding the success of your events, but there are certain things that data just can’t capture, like the magic moments of connection, delight, and surprise. 

Planning content for your event is a given. But are you also planning how you’ll use it after the event ends?At Cvent CONNECT 2025,...

Data always speaks—never underestimate its power to prove the impact of your events. At Cvent CONNECT 2025, guest host ...

Inconsistent data, limited executive buy-in, and cross-team misalignment are common challenges in the events industry. But at the latest Cvent CONNECT, these common struggles became the foundation for productive dialogue and ...