All it takes is one great event to prove the value — and before you know it, it’s evolved into a full event ecosystem.At Cvent CONN...

When done right, event-led growth can deliver up to 7x ROI. But most teams are stuck running ad hoc, one-off events without a clear path to get there.

Think about the energy at a concert, the excitement of a live sports match, or the buzz at a festival. There’s something magnetic about in-person events that no other marketing channel can replicate.<...

The problem with event marketing? It’s gotten too predictable. Jay Schwedelson

When sales, marketing, and events operate in silos, leads fall through the cracks and event ROI takes a hit.<...

AI is everywhere these days, and it’s hard to ignore the buzz. But beyond the hype, there’s real value in how it’s reshaping event planning.

Are your events earning the spotlight, or are they getting budget cuts from the C-suite?At Cvent CONNECT 2025,

B2B marketing doesn’t have to be predictable and boring. When we put people first, brand experiences can be as creative, authentic, and engaging as anything in B2C.

Planning and executing successful events is only half the battle. But to truly maximize the impact, follow-up is just as impor...

Metrics are essential for understanding the success of your events, but there are certain things that data just can’t capture, like the magic moments of connection, delight, and surprise.