The world is in a constant state of change, and it’s making event professionals rethink everything. How is this uncertainty influencing the future of events?
In this episode, Alyssa Peltier is joined by Cvent’s Julie Haddix and Jaimi Welch to discuss the current state of the events industry. Together, they break down key findings from the latest Pulse survey, exploring how political, economic, and social shifts affect planner sentiment, attendance expectations, and sourcing volumes. While confidence has dipped and challenges loom, the importance of in-person events and the continued reliance on event technology are stronger than ever.
In this episode, you’ll learn:
- The power of in-person events: Discover why in-person events remain valuable even in uncertain times.
- The importance of data-driven decision making: Learn how integrating event technology into your strategy leads to more informed, impactful decisions.
- Maximizing content value: Learn how to repurpose event content across multiple channels to extend its reach.
Things to listen for:
(00:00) Introducing Julie Haddix & Jaimi Welch
(04:42) Latest planner sentiments in the Pulse Survey
(08:37) The value of in-person events over time
(14:06) How events continue to impact business strategy
(19:02) Why a centralized CRM tech stack is crucial
(22:16) Repurpose event content across platforms
(27:21) Trends to keep an eye on in 2025
