Marketers spend months planning an unforgettable experience. And yet, it often feels like all that effort leads to just one day. But with the right approach, a single event can fuel months of content and conversation.
In this episode, Rachel Andrews speaks with Chris Carver, Co-Founder and CEO of Sessionboard, a platform designed to streamline event content management. Chris shares how his deep understanding of planners' pain points has shaped the platform's approach to improving event workflows. He discusses how content can serve as a bridge between event marketing and broader organizational goals and how tech-enabled collaboration can unlock lasting value long after the event concludes.
In this episode, you’ll learn:
- The power of event content: How content from events can extend beyond the event day to fuel long-term engagement.
- Speaker management strategies: Practical ways to streamline speaker workflows and save time.
- How tech encourages collaboration: Technology can bridge the gap between event and marketing teams for a more unified effort.
Things to listen for:
(00:00) Introducing Chris Carver
(03:36) The challenges of content management
(09:15) Maximize event content for your overall marketing strategy
(19:30) Collaboration between event marketing and sales
(21:48) The best way to find speakers for events
(26:00) Understanding how senior-level marketers view events
