Better events do not always come from doing more. As expectations change, event teams are being pushed to rethink how they create value, where they focus their energy, and what actually makes an experience worth showing up for.



In this episode, Rachel Andrews sits down with Tavar James, VP of Marketing & Global Head of Events at Forrester, for a wide-ranging conversation on the changing role of event leaders. They explore the pressure to do more with AI, the importance of building experiences around the right audiences, and what it takes to grow into a leadership role without losing sight of the people behind the event.

What you'll learn:

• How a commercial mindset helps event leaders earn executive influence
• Why AI should accelerate event work without replacing human connection
• How to create more intentional events
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Things to listen for:

(00:00) Meet Tavar James of Forrester

(05:13) Finding the right role for AI in events

(07:58) Growing your scope beyond the title

(11:32) Why people want better, not more

(15:18) Rethinking forced networking

(16:41) Being intentional with your personal brand