The best events are those that feel curated, relevant, and valuable. People are eager to spend their time wisely, and that means delivering experiences that align with their needs and interests.
In this episode, host Felicia Asiedu is joined by Cvent’s resident Content Marketing Manager, Victoria Akinsowon, to discuss event personalization. They share practical ways to customize events without overcomplicating the process, how to use feedback to craft meaningful experiences, and why small efforts can make a big impact.
With the right data and tools, event planners can design events that feel personal and truly worth attending.
In this episode, you’ll learn:
- How to use AI for event personalization: AI can analyze attendee behavior and preferences to curate individualized experiences.
- The importance of feedback in event planning: Use survey insights to refine and elevate future events. Feedback is only useful if you act on it.
- The secret to impactful personalization: Less noise leads to better engagement. You can gain your audience’s respect by being more intentional about your content and events.
Things to listen for:
(00:00) Introducing Victoria Akinsowon
(03:08) Why personalization matters more than ever before
(04:41) Using audience data to improve engagement
(08:14) Analyzing event patterns and trends with AI
(13:39) Personalization is about how well you know your audience
(16:17) Quality over quantity in content and events
(18:04) Start small and maximize the use of technology
