Daniel Murray on How B2B Marketers Earn Attention in 2026

What’s broken in B2B marketing? And how do we fix it?

In this episode, Camille Arnold and Daniel Murray, founder of The Marketing Millennials, discuss why earning attention is harder than ever before. 

In this age of AI, creating content is easy, but standing out feels impossible. Daniel shares why brand marketing is making a comeback, how events have evolved into powerful content and community engines, and why marketers need to rethink their approach to measuring success. Find out how B2B marketers can still stand out, build trust, and drive pipeline in today’s crowded digital landscape.

What you’ll learn: 

• Why the obsession with measurement may be hurting creativity
• How events can become year-round content engines, not just one-off efforts
• Why IRL experiences are becoming more valuable in the age of AI

Things to listen for:

(00:00) Meet Daniel Murray of The Marketing Millennials

(08:07) Why brand and demand need to work together

(13:41) Personality-led content and owning your audience

(16:55) Events as content engines and trust accelerators

(19:19) Should B2B marketers take Reddit seriously?

(25:41) How to make events stand out in a crowded market