Data matters more than ever, and understanding the true potential of KPIs is crucial. 

This week, we welcome back Carisa Bartelt, Industry Marketing Manager at Cvent, as she shares valuable insights on the importance of KPIs, particularly in today’s economic climate.

She discusses how to justify your event spend and scale your programs, starting from understanding basic metrics to creating a comprehensive KPI framework. Carisa also explains practical strategies to align your goals, track meaningful data, and engage stakeholders effectively. 

This episode offers expert advice on leveraging KPIs to enhance your event planning and achieve greater success.

You won’t want to miss it.

In this episode, you’ll learn:

• The Necessity of a KPI Framework for Event Success: Carisa Bartelt highlights the critical need for a KPI framework in today's economy. This helps event teams justify spending, prove impact, and align goals with organizational objectives, shifting from defending budgets to showcasing success and advocating for growth.
• Streamlining Data for Informed Decision-Making: The episode explores managing vast event data, with Carisa suggesting categorizing data into themes like brand awareness, participation, engagement, and revenue.  Understanding who cares about which data and where to find these metrics across different tools—such as CRM systems and marketing automation platforms—allows professionals to effectively showcase the value of their event programs.
• Collaborative Approach to Data Utilization: Carisa and Alyssa highlight the importance of aligning teams like sales and finance in maximizing the impact of event data. Involving these teams ensures they see the data's relevance, fostering collaboration and boosting event performance and scalability while supporting career growth.



Things to listen for:

[00:00] Introduction to the episode with guest Carisa Bartelt

[02:08] The concept of a KPI framework for event programs

[06:32] Organizing data points and measuring impact

[11:23] Involving stakeholders and creating organizational alignment

[12:48] Carisa mentions resources available for learning about KPI frameworks

[14:16] Digging deeper into the story metrics tell