A sold-out event does not always mean it’s successful.

Big registration numbers and packed rooms are nice, but those numbers alone don’t tell you whether an event achieved what it set out to do.

In this episode, Felicia Asiedu sits down with Mahoganey Jones, founder and CEO of Event Specialists, to discuss how event professionals can move beyond vanity metrics and focus on meaningful KPIs to measure performance. Mahoganey explains how she defines stronger event outcomes, evaluates the true impact of event content, and borrows ideas from other industries to create more strategic and memorable experiences.

What you'll learn:

• How to move beyond vanity metrics and measure event impact
• Why event goals should always connect to business outcomes
• How to use feedback loops to evaluate content effectiveness



Things to listen for:

(00:00) Meet Mahoganey Jones of Event Specialists

(01:23) Moving beyond registration numbers and vanity metrics

(04:08) Measuring the real impact of event content

(05:53) Using the start-stop-keep framework

(09:00) Meaningful event performance benchmarks

(10:27) Borrowing ideas from other industries