Planning an event is hard enough. Without the right processes in place, it's chaotic and nearly impossible to scale.

For the Wounded Warrior Project, building a stronger event program meant replacing fragmented processes with clear systems, defined responsibilities, and leadership support.

In this episode, Felicia Asiedu sits down with Paige Marg and Sarah Lutz from the Wounded Warrior Project to talk about how their team built a robust events program from the ground up. They explain how standardized workflows, a two-planner model, and better reporting improved efficiency, strengthened trust, and helped leadership recognize the full value of the events team.

What you'll learn:

• Why clear ownership reduces friction between teams
• How to build processes that flex as your event volume grows
• How to use past event data to justify future budget asks

Things to listen for:

(00:00) Meet the Wounded Warrior Project event team

(02:08) How events rebuild community and camaraderie

(04:08) Building processes for an event program

(08:59) How the two-planner model works

(11:09) Reporting event value to leadership

(13:35) Becoming strategic subject matter experts