AI is changing event sourcing, and both planners and suppliers need to keep pace.

In this episode, Jim Abramson, VP of Product Management at Cvent, opens the session alongside Jessica Kimball, Sam Brown, and Bryan Elliott. They discuss the planners' rapid shift to AI, how SEO is giving way to GEO, and what it now takes for a venue to get surfaced, recommended, and booked in this new landscape. They also walk through Cvent's newest AI-powered tools built to turn a multi-step, form-heavy process into a single, guided conversation.

What you’ll learn:

• How AI now heavily drives sourcing
• How GEO is replacing SEO for supplier visibility 
• Why budget is no longer the top KPI driving planner decisions

Things to listen for:

(00:00) How AI is changing event sourcing 

(07:44) 75% of planners now use AI for sourcing

(11:34) Attendee experience as the top sourcing priority

(14:53) Content quality and relevance in AI-driven sourcing

(17:01) The shifting from SEO to GEO

(23:11) Why content, readability, and consistency drive AI citations

(27:56) Cvent launches AI Assisted and AI Sourcing

(40:03) How Response Assistant helps suppliers draft proposals