Great events aren’t just about the day itself. What you do before, during, and long after creates experiences that truly resonate and drive long-term value.

In this episode, Camille Arnold sits down with UserEvidence’s VP of Marketing, Mark Huber, and Director of Content Marketing, Jillian Hoefer, to talk experiential marketing. The two take us behind the scenes of Highline 2025, explaining why it was more than an event, but an opportunity to build lasting connections and enhance their brand’s presence.

Tune in to learn how to craft an event experience that is unmistakably on-brand and delivers measurable business growth.

What you’ll learn: 

• Choosing the right location: Discover key factors for selecting a location that enhances your brand and event experience.
• Linking strategy to metrics: Understand how to connect your event goals to measurable business outcomes.
• Post-event content and follow-up: Learn the importance of content capture and follow-up strategies for lasting impact.

Things to listen for:

(00:00) Introducing Mark Huber and Jillian Hofer of UserEvidence

(03:27) The business objectives behind Highline 2025

(10:00) Crafting a content capture plan to maximize post-event value

(18:04) The importance of pre-production planning 

(22:20) Coordinating with sales for post-event follow-ups

(27:28) Leveraging attendee feedback to improve future events

(34:40) Lightning round on event strategy and post-event priorities