In an AI-dominated digital world, earning audience trust is hard. 

But that also means it’s more important than ever.

In this episode, Kelly Cheng, CMO of Goldcast, explains why video content is crucial for building trust and connecting with your audience. She shares how authenticity and AI tools can actually coexist, and why you need both to succeed in B2B marketing.

You’ll learn the latest tips on AI-driven video repurposing and smarter ways to structure your event. Marketers and event planners, it’s time to rethink your video strategy.

What you’ll learn:

• Building trust with video. Learn how video content can help you boost brand awareness and connect with your audience.
• Balancing authenticity and AI. Learn how to combine authentic content with AI tools for maximum marketing impact.
• Efficient content repurposing. Understand how to repurpose webinars and events into high-performing content using AI.

Things to listen for:

(00:00) Meet Kelly Cheng, CMO of Goldcast

(04:10) Why video cuts through the noise 

(06:04) Video content vs. written content in building trust

(10:41) Understanding the 95/5 Rule

(16:08) Structuring live events for easier AI repurposing

(20:35) Why authenticity > high-production video

(29:01) Metrics for measuring video marketing success

(35:20) Two common mistakes in video marketing