Ever wondered how to turn a two-day event into eight months of engaging, evergreen content? 

With the events season in full swing, it's a perfect time to rethink how to get the most out of your events.

In this episode, Alyssa Peltier is joined by Mark Huber, VP of Marketing at UserEvidence, to discuss the art of content repurposing. 

You'll learn:

• How to frame interview asks that make it effortless for your guests to say "Yes"
• The power of one-on-one video interviews and podcast recordings at events
• Case studies from Mark’s experiences, including his success at a recent event in Austin
• Practical advice on integrating content creation into your sponsorship agreements and event plans

But Mark doesn't just stop at the why; he also delves into the how, breaking down his process step-by-step so you can start implementing these strategies immediately—even if you're working with a limited budget or a small team.

You won’t want to miss it.

In this episode, you’ll learn:

• Unlocking Long-Term Content Value from Events: Mark Huber emphasizes extending the shelf life of event content. By repurposing footage from interviews, podcasts, and other media captured during an event, marketers can create engaging content that lasts for months. This approach not only maximizes the ROI of your event but also keeps your audience engaged long after the event has ended.
• Strategic and Personalized Planning for High Impact: Huber recommends that planners should meticulously identify key participants and craft well-structured yet flexible interview questions. This allows for genuine, compelling interactions that resonate with the audience. 
• Innovative ROI Strategies Beyond Lead Generation: This episode challenges the traditional perception that events are primarily for lead generation. Huber suggests looking at events as powerful content-creation opportunities. By negotiating podcast studios at sponsored events, professionals can gather impactful material that supports long-term brand marketing and education, proving the broader ROI of event participation.