Great content isn't enough to wow audiences anymore. When every event can deliver a polished keynote, personalization becomes the real differentiator.



In this episode, Stephanie Sweetland sits down with Nigel Reeves, Senior Director of Event Operations at YPO, who runs over 500 events a year for 37,000 members worldwide. They discuss how member data should inform event design, how to use AI to move faster without losing the personal touch, and what it takes to get a whole team to adopt new tools.

What you'll learn:

• How to use data to create more personalized member experiences
• Ways AI can cut admin work for event planners
• Signals that indicate an event program has outgrown its process

Things to listen for:

(00:00) Meet Nigel Reeves

(02:27) Moving beyond content to create connection

(06:08) Connecting event data across platforms

(07:44) Events for younger audiences

(08:47) Creating innovation teams for AI adoption

(11:43) Advice for navigating event evolution