Great Events
If you're a marketer or in the events industry seeking fresh insights, actionable tips, and a pulse on the latest trends, then this podcast is for you. We uncover everything from industry insights and career growth to accessibility, sustainability, diversity, and inclusion. Join us every other Wednesday as we redefine how to make your events great. Hosted by Rachel Andrews, Alyssa Peltier, and Felicia Asiedu.
Latest Episodes
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The 5 Stages of Event-Led Growth: Your Roadmap to Real ROI
NOVEMBER 26, 2025
When done right, event-led growth can deliver up to 7x ROI. But most teams are stuck running ad hoc, one-off events without a clear path to get there.
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What AI Can’t Replace: Real Human Connection at Events
NOVEMBER 12, 2025
Think about the energy at a concert, the excitement of a live sports match, or the buzz at a festival. There’s something magnetic about in-person events that no other marketing channel can replicate.<...
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What’s Missing from Your Event Playbook? Jay Schwedelson Has the Answer
OCTOBER 29, 2025
The problem with event marketing? It’s gotten too predictable. Jay Schwedelson
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